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Iceland‘s production services past has driven a creative development flurry, according to key local industry figures such as Severance star Ólafur Darri Ólafsson.
Primarily known in entertainment for housing big-budget U.S. productions such as HBO’s True Detective: Night Country and Christopher Nolan sci-fi Interstellar, Iceland has emerged out of the shadows of its past as a car commercials location to become a significant player in European TV co-productions. At the same time, its domestic sector has similarly grown with local networks and streamers buying and the likes of Netflix and CBS Studios investing.
Ólafsson, the Icelandic-American actor and producer who starred in Baltasar Kormákur’s series Trapped and Apple TV+ drama Severance, said overseas productions and the country’s favorable tax break have played a major role in the situation. He has just filmed Series Mania competition contender Reykjavik Fusion, a crime-meets-cookery drama series, for his production house ACT4, France’s Arte and U.S. co-producer Wild Sheep Content.
“We shot it for around €900,000 [$1M] an episode, which to everyone outside Iceland feels ridiculously low,” said Ólafsson. “Coming from Iceland, you have to make resources go far, but we are lucky that we have had a mix of big-budget American and international productions come here, which has educated and created these really incredible crews. It also means we have equipment that probably wouldn’t be here if we didn’t have those big productions.”
Ólafsson added that Iceland and the U.S. had enjoyed a “good symbiotic relationship,” with American demand leading to the development of local production infrastructure that is now driving local development and aiding better scripting. “In other countries, it hasn’t,” he said. “In Canada or the UK, it takes over and you’re just doing American projects or you can’t compete with the money.”
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